Case Study
Anytime Fitness
Anytime Fitness is a world-wide fitness club founded in 2001. The club concentrates on the well-being of customers and aims to provide a supportive, welcoming gym community.
![The front of Well building with branding sign](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/markets/hong-kong/campaigns/business-case-studies/new/af1_clipping.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=1920)
“As a professional gym brand, our vision is to provide customers with a comfortable, clean and healthy fitness environment. With Dyson Airblade™ technology we can provide fast, hygienic hand-drying for our members which helps to create a better environment for both our customers and our staff.”
Maxie Mak
Regional Director of Anytime Fitness
The problem
With such a high footfall in the gym, quick hand-drying time is a critical element in reducing queues in the washroom which can be irritating for the members. The hygiene conditions in the washroom are also extremely important in reflecting a premium exercise environment for what are, after all, highly health-conscious customers.
![Dyson lighting used to elevate well-being, comfort and pleasure](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/markets/hong-kong/campaigns/business-case-studies/airblade-problem.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=1920)
A cleaner, more hygiene exercising environment
Anytime Fitness is committed to providing convenient facilities and caring experience for their members. They are always looking for a way to help customers get to on a healthier journey.
![Dyson Airblade V and a row of Dyson Supersonic Professionals situated in The Well's bathroom](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/markets/hong-kong/campaigns/business-case-studies/new/af2_clipping.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=1920)
The solution
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A power mode to suit your washroom
Switch between two power modes. Max mode for busy areas of high footfall or Eco mode for energy-efficiency and acoustic control.
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Fast hand drying in 10 seconds1
Our powerful digital motor spins at 75,000 rpm to shift 23 litres of air per second, for a 10 second1 dry time in Max mode.
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Less waste
Up to 82% less expensive to run than other hand dryers2. With up to 85% less CO₂ emissions than single-use paper towels8. Creating a better environment in your washrooms and in the world outside.
Low energy. Low running costs.
The Dyson Airblade 9kJ hand dryer uses 9.1 kilojoules of energy per dry, meaning it costs just HK$ 211 a year2 to run in Eco mode. With a fleece-lined glass fibre HEPA filter to capture 99.95% of particles as small as 0.1 microns4, including bacteria and viruses,5 from the washroom air. Our quietest6 Dyson Airblade™ hand dryer features silencers made from open-cell foam and perforated discs, reducing noise as airflow passes through the motor.
![X-ray of the Dyson Airblade 9kJ](https://dyson-h.assetsadobe2.com/is/image//content/dam/dyson/leap-petite-global/ForBusiness/pro-ux/hand-dryer-9kj/02-low-energy-5.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=1920)
Key technology
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Curved Blade™ design
Two 0.45mm curved apertures create 624 km/h7 sheets of air that follow the contours of your hands, removing water in less time.
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Hygienically dries hands with clean air
The HEPA filter captures 99.95% of particles as small as 0.1 microns,4 including bacteria and viruses5 from the air and is NSF-approved.
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Our quietest6 Dyson Airblade™ hand dryer yet
Acoustically engineered to minimise washroom noise.
Accreditations
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Carbon Trust
All Dyson Airblade™ hand dryers are certified by the Carbon Trust.
![Dyson Airblade 9kJ logo](https://dyson-h.assetsadobe2.com/is/image//content/dam/dyson/for-business/business-refresh/motifs/dyson_airblade_9kj_33.png?scl=1&fmt=png-alpha)
Fast and energy efficient HEPA–filtered hand dryer
• 10–12 second dry time1
• Hygienic performance with HEPA filter
• Up to 96% less expensive than single–use paper towels2
• 5-year guarantee3
• Max and Eco mode available
$12,880
![Hands being dried with the Dyson Airblade 9kJ](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/ForBusiness/pro-ux/hand-dryer-9kj/9kj-hero-bottom-2.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=1920)
Explore the Dyson Airblade™ hand dryer range
![Photograph of the Dyson business range](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/leap-petite-global/markets/hong-kong/campaigns/business-case-studies/new/af3_clipping.jpg?$responsive$&cropPathE=desktop&fit=stretch,1&wid=1920)
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2Average electricity price HK$ 1.3/kWh as of December 2018. For calculations visit www.dyson.hk/calcs
3Refers to owner's manual for specific warranty terms and conditions.
4HEPA filter tested to EN1822-5, by an independent testing laboratory, under prescribed test conditions. Test Report Number: 16587A/16495A/18959B
5Tested by an independent laboratory, under prescribed test conditions, using the bacteria Brevundimonas diminuta and the virus MS-2 coliphage.
6Average loudness (measured in sones) compared to Dyson Airblade™ hand dryers.
7Measured in Max mode.
8The environmental impact of electrical appliances and paper towels was measured by Carbon Trust. The calculations were produced using the software Footprint Expert Pro, based on product use over 5 years and using weighted averages of individual countries of use. Dry times for product were evaluated using DTM 769.