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Dyson Direct
The Dyson difference

When you buy a Dyson, you buy into the future of engineering. And when you buy direct from the people who made it, you unlock exclusive technology and Dyson benefits you won’t find anywhere else. This is the Dyson difference.

Why buy direct

Buy from

Exclusive pioneering technology

Buy direct from Dyson for exclusive technology you won't find anywhere else.

Dyson Direct The Dyson difference

  • We want you to be confident that you are getting the best value and price of our latest technology. If you should find Dyson product at a lower price by an authorized retailers to our price on, we will match it.

  • Please contact our Customer Service Team and we will assist you.

    *Why buy direct campaign cannot be used in conjunction with any other offers. See full terms and conditions.

  • Unlock exclusive Dyson colours, accessories and technology that you can’t get anywhere else.

Shop accessories from direct

  • Exclusive Tools & Accessories

    Shop Dyson-engineered tools and accessories for your latest technology, direct from Dyson only.

  • Exclusive Kits

    Exclusive kits for specific tasks, only with special edition models direct from Dyson.

Personalise your case. Exclusively in store.

Give your Dyson storage case the personal touch, with your initials professionally debossed by our experts. Exclusively at Dyson Demo Store. Service applicable for all products with presentation case purchased on

Terms and Conditions apply, refer to the bottom of this page*
Personalise your case. Exclusively in store.

Choose your model

Direct Exclusive
  • Auto-adapts to enhance natural shine and protect scalp health.1
  • Fast, intelligent drying. No heat damage.
  • Intelligent attachments for all hair types.
  • Personalise your presentation case at Dyson Demo Store. Click here for details.
Vinca Blue/Topaz Orange - Selected colour Ceramic Pink/Rose Gold Ceramic Patina/Topaz Orange
Limited edition
  • Dry and style with air. No heat damage.
  • Versatile styling. Dry, curl, shape and hide flyaways.
  • Comes with Dyson-designed ceramic pink and rose gold presentation case.
  • Personalise your Airwrap presentation case at Dyson Demo Store. Click here for details.
Trade-in your Dyson or other brand machines for upgrades as low as $3,584. Learn more.
Direct Exclusive
  • Submarine™ wet roller head washes hard floors.
  • Fluffy Optic™ cleaner head illuminates the particles you can't normally see.
  • Motorbar™ cleaner head, engineered for deep clean carpets and rugs.
  • Hair screw tool with anti-tangle technology.
  • Scientific proof of a deep clean3.
  • Whole-machine HEPA filtration5.
Trade-in your Dyson machines for upgrades as low as $5,264. Learn more.
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Direct Exclusive
  • Projects air over 10m. Quietly.1 Purifies up to 1000 ft² spaces.2
  • Detects and destroys formaldehyde, permanently.7
  • Exclusive K-Carbon filter - captures 3x more NO2.17
  • Exclusive CO2 sensor - notifies you when CO2 levels exceed recommended volumes.9
  • HEPA H13 filter lasts for 5 years.8
  • Connects to the MyDyson™ app.

We engineer the future

The next generation of ideas. For students at the Dyson Institute, an engineering degree is a career-defining experience.

Dyson Institute
  • Rewarding innovators

    Rewarding innovators

    The James Dyson Award is an international design award that celebrates, encourages and inspires the next generation of design engineers.

  • Doing more with less

    Doing more with less

    From lean engineering to reclaiming materials, everything we do is geared towards our shared goals of efficiency, recyclability and sustainability.

  • Relentless prototype testing

    Relentless prototype testing

    All our new technologies are put through their paces with rigorous testing in the lab – and in real homes, from London to Los Angeles.


Dyson direct sales mean buying directly from the people who made your machine. Unlock exclusive Dyson colours, accessories and technology that you can’t get anywhere else. Buying direct also means you get free and same day* delivery for any purchase, 2-5 year guarantee, and price promise. You also get exclusive access to Dyson personalisation – including debossing, gift wrapping, and advice on tools to meet your styling needs.

Our offers change regularly, some of our offers include specific machines, colours, or tools and accessories that aren’t available anywhere other than Dyson directly. Discover our latest offer and find out more.

Unfortunately, we are unable to offer money back guarantee at the moment. We try our best to offer the best value on with Price Promise policy before you make your purchase.

If your machine experiences any defects in 14 days, we are going to offer free return and exchange. Terms and conditions apply.

*Terms and Conditions:
1Presentation case personalise service is only applicable to products with leather box.
2Presentation case personalise service provides only 3 separate letters.
3Each person is limited to one service experience.
4Dyson reserves the right to modify the terms and conditions of this event at any time. In case of any disputes, Dyson reserves the right to make the final decision.
5he product images are for reference only.

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